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Research papers

Superpromoter research

Superpromoter research studies the flow of enthusiasm. It asks: who are the company's most enthusiastic customers, how do they spread their enthusiasm (recommending, talking, copying, social media) and how do they influence their peers? These...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Arne van de Wijdeven, Rijn Vogelaar
April 7, 2013
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Citation

van de Wijdeven and Vogelaar (2013a, April 07). Superpromoter research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/superpromoter-research


Research papers

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012
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Citation

Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm